If you’re running a small business and offering products, it’s important that you do something to get the news out to the people that you exist and that you’re offering something that they want (or at least, that you hope they’ll want at some point). To do so, hiring a pr firm might be your best bet, especially if you’re a small company that has just opened your doors.
Truly, getting the word out there about your business, as a small business, is extremely important. Most small businesses are going to run a loss for the first five years of operation. This is a widely accepted reality, so accepted, in fact, that the Internal Revenue Service knows that they aren’t likely to see much by way of tax revenue from your business for the first five years it exists, and you’re not likely to wind up being audited because you’re going to be spending a lot more money than you’re bringing in, especially in the first year or so of operation when you have to spend all the money on actually buying in the things you need to run your business.
Because of this, it’s all the more important that you get off to a good start when it comes to marketing the products that you offer and your business to the public. You need to begin taking in money as soon as is possible, and to do that, you need to get the word out about the services that you have to offer.
A public relations company can help you to figure out where you want to want to do your advertising, but even more importantly, they can help you get a good price on that advertising. For example, if you’re selling a product directed at the youths of today, you’re probably not going to be seeing a good value for your money if you’re spending it on ad space in things like magazines and newspapers. On the other hand, if you’re trying to reach the eighty year old plus demographic (a small demographic, to be sure), you’re going to be wasting your money if you’re putting your advertising budget into buying space on the internet.
Another great way that a public relations firm can help you is by making sure that, wherever you’re purchasing ad space at, you get it at a better price than you normally would. You see, you’re a small business, and you don’t have a lot of money to spend, and that means you won’t be buying a lot of ad space (at least in the beginning). This makes your bargaining ability negligible, because you won’t be spending a lot of money, and you won’t be doing so regularly. You find yourself with three options; pay the high prices they demand, get a pr firm to help you lower the prices (since they’ll be buying way more ad space, they can actually negotiate on prices), or turn to another source, like social media marketing.
Social media marketing is the wave of the future as far as marketing, and it makes marketing to people effectively so much simpler and easier to accomplish. One of the best things about social media marketing is that you can more effectively target it to the people that you want to reach with your marketing message. You see, when people join a social network, they give a lot of information about themselves. They give their age, they give their level of education, some people mention where they work, they give a lot of information that can be used to better identify what part of society they are, and to allow you to decide, before you even have to show them an ad, if they’re the kind of people you’re looking to sell to. To make it even better, though, once they’re on the network, they’re giving even more information! They’re telling you, with every single ‘like’ or ‘upvote’, with every single post and everything they share, more and more about them and about what they want and what they’re into. They don’t even realize it, but they’re putting themselves into neat little boxes that allow you to easily and effectively market to them and them specifically.
So, if you’re a small business trying to get the word out and to bring some people in to your business, consider hiring a social media marketing organization for help, or you can just attempt to do some social media marketing on your own. It’s a great way to quickly run your customer base and to ensure that you’ll be able to continue to operate.